Facebook & Instagram Ads Management
Reach in-market homeowners scrolling — before your competitor does.
We plan, build, and optimize Meta (Facebook & Instagram) ad campaigns for local service businesses — with an obsessive focus on cost per booked job, not likes.
Industries we specialize in
- Service businesses whose customers are on Facebook and Instagram daily
- Brands whose offer photographs well (before/after, install, cleanup)
- Anyone burnt by 'boosted post' spend with nothing to show for it
- Businesses looking to complement search with top-of-funnel demand
What's included
- Audience research and lookalike/interest strategy
- Ad creative direction: hooks, scripts, static and video formats
- Pixel + Conversions API setup for accurate iOS 14+ tracking
- Weekly creative rotation and audience/placement optimization
- Retargeting funnel: viewers → engagers → leads → booked
- Monthly report on leads, cost per lead, and revenue impact
Creative requirements
Meta Ads clients supply their own ad creatives (images and/or videos). If you'd prefer NXT to handle design, our optional add-on covers a one-time design fee for a defined set of assets — for example, 3 ad images, each delivered in 3 size/aspect-ratio variations (feed, story, reel) sized for Meta's placements.
This is optional and only applies if you don't want to provide your own creative. Scope and fee are quoted upfront before any design work starts.
Common questions
We direct it, script it, and can source assets. If you already have a photographer or in-house content, we plug into that workflow.
Ready to see what your ad account is actually doing?
Free audit. No obligation. No upsell pressure.