No mystery. No fluff. Just how the work actually gets done.
Five phases. Every one of them visible to you. Ad spend stays separate from management fees the whole way through.
- Step 1
Onboarding
We map your services, seasonality, capacity, and target markets. Nothing runs until we know what a good lead actually looks like for your business.
- Step 2
Tracking Setup
Conversion tracking, call tracking, form events, and (where possible) offline booked-job tracking — configured before dollar one of ad spend goes out.
- Step 3
Launch
Campaigns go live with defined budgets and defined success metrics. We share the setup transparently so you know what's running and why.
- Step 4
Optimize
Weekly hands-on tuning: search terms, bids, audiences, creative, landing pages. We cut what wastes spend and double down on what books jobs.
- Step 5
Report
Monthly report focused on real business metrics — leads, cost per lead, booked jobs — not vanity impressions. Plus a plain-English summary of what changed and why.
Revision policy
Creative and copy include a defined round of revisions each cycle. Extra rounds are scoped separately — no surprise invoices.
Ad spend separation
Ad spend is billed directly to Google, Meta, or Microsoft. NXT never marks it up, holds it, or invoices it.
Reporting cadence
Weekly async check-ins on what changed and why. Monthly full report focused on leads, cost per lead, and booked jobs.
Ready to see what your ad account is actually doing?
Free audit. No obligation. No upsell pressure.